The first broadside advertisement for Poland Water was printed in 1860, and as the reputation of the water as a medicinal agent grew, so did the sales and marketing reach of the Poland Mineral Springs. | ||
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"Sales began by the barrel, although delivery by the jug continued within wagon distance of the spring. In 1860 resident sales Agents were set up in Boston with orders coming in from the South and as far west as California. Ship captains were storing it on board for long journeys and faddists came to the spring itself. In two years sales increased from one 3 gallon demijohn to 1,000 barrels. By 1895...Poland Water would be known the world over...with shipments to thirteen foreign ports. Many steamship lines used Poland Water exclusively." (Poland Bicentennial 1795-1995) "When tapping the casks, use a 3/8 bit and a pine spile, as most all the faucets spoil the taste of the Water." (Pamphlet, Poland Mineral Spring Water, 1878) |
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For the grand opening of the new Poland
Spring House, in 1876, the Rickers introduced the unusual Moses Bottle, which
continued to be the symbol of Poland Spring beverages well into the 1970's. The
bottles were manufactured by the Salem Glass Works of Salem, New Jersey, and were made in
several colors (clear, aqua, amber, and green) and quart, pint, and one-cup sizes.
"These bottles...were filled and given as souvenirs to the hotelmen and others who attended. It has never been made clear which of the Rickers so aptly chose the figure to hold the great water, but old letters, etc. seem to indicate it was E.P. Ricker Sr. a dynamic driving man with vision and flair under whose leadership the Ricker enterprises grew and prospered..." "Emerald green was a favorite color, evidently, for when it was decided to have a souvenir bottle for all honeymooning guests at Poland Spring, a one quart Moses with glass ball stopper in cork was made for the 1931 season. The same bottles were sold in the gift shop and the newsstands during the depression years for twenty-five cents, without a glass stopper."(The Moses Bottle, by Pal Vincent, 1969) An extensive collection of Moses bottles and other Poland Spring memorabilia can be seen at the Palabra Shop in Boothbay Harbor, Maine. |
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Poland Water Price List, ca. 1895 |
Poland Water Price List, ca. 1900 |
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While the Moses bottle was used for display and
souvenir purposes, the water was shipped in more commonplace vessels. Barrels,
stoneware jugs and wicker-covered demijohns were replaced around 1890 by corked green
glass bottles. Such was the concern about counterfeit Poland Water that these
bottles bore a label offering a $500 reward for proof of substitution. "Make Sure That the Cork Drawn Is Branded
As Shown Above. $500 REWARD For Evidence Which Secures Conviction Of Any Person For
Refilling Bottles Bearing Our TRADE MARK Or For Selling As POLAND WATER Any Water Not From
POLAND SPRING." By 1908, Hiram Ricker & Sons had established offices in Boston, New York and Philadelphia to facilitate the sales and shipment of Poland water throughout the country. The water was available Natural (Still) or Aerated (Sparkling) in half gallon, 1/5 gallon, and 1/10 gallon bottles, at a price of about fifty cents a gallon. Rebates were offered for the return of containers in good condition. "Poland Water can be obtained on dining
cars, transatlantic steamships, and...is shipped all over America in car lots and
distributed by the best dealers everywhere direct to the consumer. If not readily
found, write for name of nearest dealer, or, if preferred, shipment can be made direct
either from South Poland, Me., or from a warehouse, several of which are located in the
larger cities of the country." |
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Poland Water New York Office, 1180 Broadway, ca. 1908 (Poland Spring, Growth and Development in a Half Century, 1908) |
Poland Water Invoice, June 5, 1908 |
Poland Water Carton, ca. 1927 (Health Hints at Home and Abroad, 1927)
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- It may be obtained in the leading hotels of
the world, at all important grocers and drug stores, on the principal steamer lines, and
in Pullmans." Through the years, a variety of advertising items were published extolling the virtues of Poland Water. The earliest ones focus on the medicinal properties of the water and contain page after page of testimonials from physicians, and those attributing their recovery from any number of maladies to the drinking of Poland Water. Later ads changed the focus from miracle cure to the pure, refreshing and invigorating qualities of the water. In the 1950's, Poland Water was even recommended for your family bomb shelter! "Delicious Poland Water, in its
hermetically sealed, green glass quart or half gallon bottles, keeps in definitely and is
ideal for inclusion in your 'shelter' supplies. Used for this purpose by many large
concerns." |
Poland Water Flyer ca. 1895 |
Poland Water Flyer ca. 1910 |
Poland Water Flyer ca. 1948 |
Poland Water Flyer ca. 1956 |
In 1910 the corked bottle was replaced by a cork-lined crimped
metal cap bottle, which persisted with slight redesigns well into the 1970's. In the
early 1980's a screw-top bottle was introduced, which was the last glass bottle used for
Poland Water. Today, Poland Water is packaged in a variety of clear plastic bottles
and jugs.
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One hundred years of Poland Water bottles... | ||||||
1895 Cork with Paper Seal |
1906 Cork with Paper Seal |
1926 Metal Cap with Paper Seal |
1956 Metal Cap with Plastic Seal |
1975 Metal Cap No Seal |
1985 Screw Top No Seal |
1995 All Plastic No Seal |
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THE POLAND
SERVAHOLDER - This exclusive 'plasti-clear' Servaholder transforms each POLAND WATER bottle into an easily handled, accurately pouring carafe. It stands steadily, protects the POLAND WATER bottle from breakage, and prevents marring of polished wood or metal. Available in half gallon and quart sizes. Write for further information." (Flyer, "Coming up Sir! with Poland Water...", ca.1945 |
"SPARKLING AND
NON-EFFERVESCENT |
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Following the repeal of prohibition, Hiram Ricker and Sons began producing a variety of Poland Spring Mixers, made with Poland Water. These were meant to compliment the line of Poland Spring liquors manufactured by The Lawrence Company of Boston (and later of Lewiston, Maine). Clear Gin, Sloe Gin, and Whiskey were made and bottled in clear, amber, and green facsimiles of the original Moses bottle. "The liquor bottles are found in clear,
light and dark amber, and in emerald green. They are found in numerous sizes, until 1946
when the first green fifth was used." |
Brian Harris 18-Apr-2002 |